It is rarely a shortage of candidates
When a role has been open for months, the instinct is to conclude nobody is out there. Occasionally that is true. Far more often the market is functioning and something in the role, the package, or the process is turning people away — which is good news, because all three are things you control.
The package is behind the market
Salary bands set eighteen months ago rarely survive contact with today's market. If the offers you make are being declined, or candidates disengage after the screening call, price is the first thing to test. A benchmarking exercise takes about two weeks and costs a fraction of another quarter of vacancy.
The process has too many stages
Every additional interview stage is a chance for a strong candidate to accept elsewhere. If your process runs to five or six stages, ask what each one tells you that the others do not. Three well-designed stages will almost always beat six loosely-defined ones.
The advert describes duties, not work
Most job adverts list responsibilities and required years of experience. Very few explain what the person will actually build, fix, or own in their first year. The people worth hiring are choosing between several options and will pick the one where the work sounds most worth doing.
Nobody is approaching passive candidates
The strongest people in most markets are not applying to anything. If your entire strategy is advertising, you are competing for the fraction of the market that is actively looking. Direct approach is slower per conversation and far more productive per hire.
